Ronald Alphonso

About Ronald

The founder behind the brokerage families still call today.

Ronald Alphonso founded Mortgage Broker Store after decades around real estate investing and private mortgage lending. Before 2010, he had already built judgment as an entrepreneur and investor, often working through personal trust, private capital, and direct relationships.

With Jonathan Alphonso helping on the web side, MortgageBrokerStore.com launched in 2010 as a direct way to reach homeowners who needed options outside the banks. Ronald later earned his mortgage licence, worked under Matrix Mortgage Global, and formed Mortgage Broker Store Inc. as an independent Ontario brokerage in 2016.

Toronto Life profiled Ronald’s private lending work in 2015, bringing wider attention to the company’s power-of-sale niche. The lender relationships and practical, equity-first judgment he built are still part of how the team reviews urgent files today.

Ronald passed away on February 9, 2025. Helen Eliopoulos-Alphonso became the full owner, and Jonathan took over day-to-day leadership as Managing Director and Principal Broker. The company remains privately held and family-led.

Legacy Milestones

• Built private-lending experience through real estate and private mortgage investing before 2010.
• Launched MortgageBrokerStore.com with Jonathan Alphonso in 2010.
• Earned his mortgage licence and worked under Matrix Mortgage Global as the lending business grew.
• Featured by Toronto Life in 2015 for private lending and power-of-sale work.
• Formed Mortgage Broker Store Inc. as an independent brokerage in 2016.
• Helped establish the family-owned, direct-to-homeowner model Jonathan leads today.

What Carries Forward

• Private Mortgages
• Power of Sale
• Foreclosure Prevention
• Lender Relationships
• Family-Owned Brokerage
• Equity-First Review